MediaLIGHTHOUSE

media.advertising.suite

Introduction - MediaLIGHTHOUSE media.advertising.suite covers all important aspects of all-media planning and buying. With this software You can proudly stand in rank with the world's largest advertising agencies. This software covers all needed areas of media advertising. It helps users to make better media buying decisions. To optimize Client’s ROI by generating reach & frequency results and exploring how different plans deliver various target audiences. Plan any media in any market. Wise decisions and new understandings. Users can work with all media simultaneously to find the ideal plan. Optimization modules (optional add-in) can be used as a planning starting point or to generate actual schedules.

Quick overview - MediaLIGHTHOUSE media.advertising.suite is Powerful, Intuitive and Easy To Use suite. Designed as a family of modules. It serves complex needs of users and Clients. Provides process for creating and managing media plans, client approvals, communicating goals to buyers and generating ad-hoc reports. Allows to create simplified or full media plans exports, authorize plans, send via email orders & dispositions to media. Generate reports away from the office. Comprehensive security model restricts access to authorized users with specific client rights and provides strict control over all sensitive data. Easy-to-use capabilities for planners to create and communicate media plans simply. Currency conversions, customized fee structures, version control, actual vs. planned functionality and approvals are among the advanced MediaLighthouse capabilities. Plan templates are among the options to standardize plans with a uniform appearance. Plans can be printed and exported in various formats to share with clients and other partners. Plans are saved to a relational database.

Highlights

Server based / databased application

Modern "metro look" main interface

User-friendly interface

Computer Resource Friendly platform

User defined access to Modules, Pricelists & Discounts, Clients, Campaigns, Media

All-Media Planning & Scheduling (all-media schedules at one place)

Define&Save plan layouts

Easy 1-button campaign schedule transfer into Detailed list (of planned airings)

Easy Media Buying-Ordering

TV Shows/Program Suggest

tv.schedule Optimizer (optional add-in) - Quickly generate optimal tv schedule to achive your Reach & Freq goals

Realised TVC monitoring & tracking

Planned - Real SpotbySpot Autolinking

In-built Media Glossary Module

1-button all-media campaign formatted export to Excel

Multiple currencies 1-button campaign conversion

Automated Order Forms & Schedule calendar generation & email sending

Ordered campaigns detailed list

Invoicing order generation for financial department

Manager Reporting (real-time)

Budget Tracking (real-time)

Flexible reports interface

Planned vs. Invoiced / Agency vs. Client Reporting

Optimal Freq Module (Ostrow model)

Third-party Media Research & Ad Monitoring Data Connection possibility (supported data providers: Nielsen, Kantar Media, GFK, TNS, GARB, MediaResearch, Mareco Index)

And much more ...