MediaLIGHTHOUSE
All-Media Planning & Buying (m.a.s) Module
Introduction - MediaLIGHTHOUSE media.advertising.suite main module is All-Media Planning & Buying
Quick overview - Manage all your media from a single system which includes flexible media estimate and ordering applications, customizable order forms, campaign reporting, and communications with third-party media research & ad monitoring data.
Highlights
Spreadsheet-like interface that enables you to enter all proposed media
Estimate in one place media costs for one or many media types
User-friendly interface
Design your custom planning grid - see only the information you need
Use predefined (flexible) pricelists, or adjust them as you go in campaign
Easy 1-button campaign schedule transfer into Detailed list (of planned airings)
TV Shows/Program Suggest (based on third-party data media research & ad monitoring data)
tv.schedule Optimizer (optional add-in) - Quickly generate optimal tv schedule to achive your Reach & Freq goals
Realised TVC monitoring & tracking (based on third-party data media research & ad monitoring data)
Planned - Real SpotbySpot Autolinking (based on third-party data media research & ad monitoring data)
1-button all-media campaign formatted export to Excel
Multiple currencies 1-button campaign conversion
Track your TV Reach & Freq growth as you plan
Easy Media Buying-Ordering (create orders automatically from approved media estimates)
Automated Order Forms & Schedule calendar email sending to defined contacts
Customize media order forms
Orders history
Invoicing order generation for financial department
Third-party Media Research & Ad Monitoring Data Connection possibility (supported data providers: Nielsen, Kantar Media, GFK, TNS, GARB, MediaResearch, Mareco Index)
High automation & human error prevention
And much more ...