MediaLIGHTHOUSE

All-Media Planning & Buying (m.a.s) Module

Introduction - MediaLIGHTHOUSE media.advertising.suite main module is All-Media Planning & Buying

Quick overview - Manage all your media from a single system which includes flexible media estimate and ordering applications, customizable order forms, campaign reporting, and communications with third-party media research & ad monitoring data.

Highlights

Spreadsheet-like interface that enables you to enter all proposed media

Estimate in one place media costs for one or many media types

User-friendly interface

Design your custom planning grid - see only the information you need

Use predefined (flexible) pricelists, or adjust them as you go in campaign

Easy 1-button campaign schedule transfer into Detailed list (of planned airings)

TV Shows/Program Suggest (based on third-party data media research & ad monitoring data)

tv.schedule Optimizer (optional add-in) - Quickly generate optimal tv schedule to achive your Reach & Freq goals

Realised TVC monitoring & tracking (based on third-party data media research & ad monitoring data)

Planned - Real SpotbySpot Autolinking (based on third-party data media research & ad monitoring data)

1-button all-media campaign formatted export to Excel

Multiple currencies 1-button campaign conversion

Track your TV Reach & Freq growth as you plan

Easy Media Buying-Ordering (create orders automatically from approved media estimates)

Automated Order Forms & Schedule calendar email sending to defined contacts

Customize media order forms

Orders history

Invoicing order generation for financial department

Third-party Media Research & Ad Monitoring Data Connection possibility (supported data providers: Nielsen, Kantar Media, GFK, TNS, GARB, MediaResearch, Mareco Index)

High automation & human error prevention

And much more ...